Another big advantage of animated characters is that it favors inclusion. The representation of characters in advertising helps viewers to better identify themselves in the narrative. That’s also why sometimes we see faces on objects and things – a phenomenon called pareidolia. Their actions and both body and facial expressions, which are usually more exaggerated and stylized than real ones, create a strong connection with the viewer because it’s in our nature to connect with things that seem similar to us. It’s common to hear how powerful characters are, but what makes them so relevant? In the animation world, characters are the visual elements that create the strongest human connection of all. The role of characters in commercial animations
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In this article, you will learn how to differentiate the most common types of character animation and the different impacts they can have on your campaigns. Understanding the right needs and the resources available gives you a clearer idea of how to use characters to increase the impact of your videos.
![2d animation character 2d animation character](https://i.ytimg.com/vi/T6qUlaRQVbs/maxresdefault.jpg)
![2d animation character 2d animation character](http://www.animiz.com/learning-center/wp-content/uploads/2018/01/Character-Animation-Software-Mango-Animate-Character-Animation-Maker.png)
How you envision your character animation is extremely important as different visual styles will better fit one type of animation than the other. Inside the world of animation, there are a handful of ways to add movement to characters, and each of those styles impacts the results and the budget in different ways.
![2d animation character 2d animation character](https://i.ytimg.com/vi/Gqel6Ed4LpY/maxresdefault.jpg)
How to Choose the Right Type of Character Animation for Your ProjectĬharacter Animation is the most powerful tool you can use in an animation marketing campaign.